Title ProductsPrintBlank labelsSelf-adhesive label market segmentation and description

Self-adhesive label market segmentation and description

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Market segment

Description

Fields of use

Other characteristics

Food industry

The top user of self-adhesive labels, very diversified, various materials used

  • Product identification
  • Presentation of varying information
  • Labels-seals
  • Labels-booklets
  • Identification of frozen products
  • Many instructions on safe use
  • Wide possibilities for use

Beverage industry

They are used long ago for marking expensive alcoholic drinks as whisky. More and more they are used in soft drinks and beer markets. They are widely used as protective means (banderoles, holographic labels)

  • Product identification
  • To show exclusiveness of the product
  • Product protection means
  • Adhesives resistant to pasteurisation
  • Dissolving stickers for bottle recycling
  • Stickers resistant to wear for permanent packing
  • Laminated labels
  • Transparent „invisible“ labels

Hygiene and cosmetics industry

The market for exclusive labels of original design, in particular, made of foil. They are used to create the image of cosmetic and fragrance products

  • Product identification
  • To show exclusiveness
    of the product
  • Labels-booklets
  • Product group packaging (e.g. 2 pieces of soap are kept together by means of the label)
  • Lower costs for automated application
  • Transparent „invisible“ labels
  • Recyclability (labels of that same material
    as the container itself)

Pharmacy

Labels – ideal marking method for this demanding segment. Very different use

  • Product identification
  • Labels-booklets for instructions
  • Means for product protection and authenticity evidence
  • For administering
    in hospitals
  • Paper suitable for application on small bottles
  • Low migration of adhesives
  • Resistant to sterilisation in autoclave and by gamma rays
  • Possibility to detach the label and reattach it at another place

Industrial chemistry

The market for labels highly resistant to tear and chemical,
oil or water exposure

  • Product identification
  • For marking batch numbers
  • Compliance with naval norms
  • Marking in compliance with requirements for hazardous chemicals
  • Suitable for use in open environment

Household chemistry

The market for labels of cheaper materials, nevertheless, colourful ones. Bottles of complicate shapes require labels of special shapes, and labels may be easily applied independently of their shape

  • Product identification
  • Labels –instructions
    (end-labels
    on the bottles)
  • Possibility to produce labels
    of any complicate shape
  • Chemical resistance

Vehicle industry

The market for highly tough synthetic labels, suitable for printing varying information

  • Labels for part monitoring in the production process
  • Informative labels, highly resistive to heat, organic oils and solvents
  • Labels for OEM monitoring systems
  • They shall meet
    the UL/CSA requirements
  • Highly resistant to heat

Storage and transportation

The market for identification labels printed by thermo-transfer method

  • Labels for barcodes
  • Labels for marking addresses and delivery locations
  • There are used mostly labels printed by thermo-transfer
    or direct heat exposure method

Articles of permanent use

The market for functional instructing labels

  • Labels for technical data
  • Durable labels -instructions
  • Labels -seals
  • Labels for toys
  • Raw materials shall meet the UL/CSA requirements
  • Labels for toys shall meet the special EU requirements

Office products

The market for labels on A4 sheets and on paper labels for use in ink-jet or laser printers and copiers

  • Labels for addresses
  • Labels for binders
  • Labels for photo-prints
  • Labels for compact disks
  • Multilayer resticking labels
  • Labels shall be resistant to heat exposure and suitable for permanent use
  • Small batches of A4 sheets are in great request, purchased mostly in retail shops

Retail trade

The market for simple functional labels (price, size marking)

  • Labels for price markers
  • Labels for weighting devices to mark weight
  • Labels for size marking
  • Labels for marking prices on the shelves
  • Information labels for marking discounts or actions
  • The main user of fluorescent paper

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